About Us

Building Homes with Pulse and Purpose 

Bringing Homes Back to Life

Meet Shauna Roman

At “This Is The Place,” Shauna isn’t just flipping houses—she’s creating homes that honor the unique character of their communities and are built to endure.



Each project is personal to Shauna, designed with the same careful curation she would bring to her own home. From selecting high-end materials to working with seasoned contractors and realtors, her mission is to elevate the potential of every property. Shauna is passionate about delivering homes that are as functional as they are beautiful, leaving a lasting positive impact on homeowners and their neighborhoods.

A woman in overalls and gloves is sitting on the floor in front of a wall.
A picture of a white house with a red car parked in front of it

This is the place where memories are made & roots are planted 

From Family Cabin To The Tie That Binds 

At the heart of "This Is The Place" is a rustic cabin along the Moose River in the Adirondacks, where Shauna’s family has gathered for years. More than just a structure, this modest cabin holds a legacy of meaning, connection, and warmth. It taught Shauna that any house, no matter how humble, can feel like home. Inspired by this legacy, Shauna and her team bring the same warmth and intention to every project, crafting spaces that foster connection and belonging. This cabin is where she feels most at home, and as a designer, she hopes to help others find their place, too.


In loving memory of John and Helen Risk.

Thoughtful design, Lasting transformation

Each renovation is mindfully blueprinted 

In a market flooded with rushed flips and cookie-cutter renovations, we take a different approach. At "This Is The Place," each investment property is crafted with care and attention, ensuring that every home we create is designed to last. Our thoughtful, curated designs are tailored to fit the unique character of the neighborhood and the people who will live there. Whether we’re restoring an old gem or building something entirely new, we believe in the transformative power of design to turn houses into homes. With a deep commitment to quality, craftsmanship, and creating meaningful spaces, every project we undertake is more than just a renovation—it’s a lasting investment in both the property and the community.

A kitchen with black cabinets and stools and a large island.

What Sets Us Apart

At "This Is The Place," our core values shape everything we do, from how we design homes to how we build relationships. Our commitment to thoughtful design, quality craftsmanship, and integrity ensures that every project is not only a success but also a lasting contribution to the community. Explore the values that drive our approach and set us apart in the world of home transformations.

A Fair, Straightforward Process

I make honest cash offers based on the real condition of the home — with no repairs, no commissions, and no pressure to move forward.

Respect for Your Home & Your Situation

I don’t rush homes through quick flips. With a background in renovation and design, I see potential others miss — which allows me to approach purchases thoughtfully, make fair offers, and treat every home with care, even after you’ve moved on.

Local, Personal, & Easy to Work With

I’m based right here in the Rochester area. You won’t be passed off to a call center or shuffled through layers of people. You’ll work directly with someone who listens, answers questions honestly, and gives you the space to decide what feels right.

Community-Focused Design

Our homes tell a story and reflect the personality of the neighborhood. We create spaces that fit seamlessly into their surroundings, ensuring they last and remain relevant for years to come.

Relationships That Last

We value our partnerships with realtors, contractors, and sellers. Our collaborative approach means realtors benefit from every step of the process, and sellers know their homes are in good hands.

Personalized Craftsmanship

We treat every home with the care it deserves, using high-quality materials and focusing on every detail. Rather than following trends, we create spaces that honor the distinct character of the area and the individuals who will call them home.

A bathroom with a sink , mirror , and walk in shower.
A living room with a couch and a coffee table
A bathroom with a toilet , sink and shower.

Let’s Talk About Your Options

If you’re considering selling your home and want a clearer path forward, I’m here to help you explore your options in a calm, private conversation. There’s no pressure, no obligation, and no need to decide anything today.

Contact Us